Expanding User Base with AI Powered Mental Health Wellness App
Expanding User Base with AI Powered Mental Health Wellness App




Overview
A mental health app designed with AI models to provide accessible and scalable care across all 50 states in the USA to young teens, even if they lack insurance cover.
Deliverable
UI / UX Design
Mobile App
Web Portal
Industry
AI & Heathcare
The Challenge
Kids aged 3–18 face limited access to mental health support due to financial, lack of insurance, & geographical barriers. Also, I needed to intergrate a better way for taking appointments for our current users.
Critical Questions I Asked
How much Involvement from Guardians is necessary & needed for supporting younger users?
How much Involvement from Guardians is necessary & needed for supporting younger users?
How much Involvement from Guardians is necessary & needed for supporting younger users?
How much Involvement from Guardians is necessary & needed for supporting younger users?
What questions should we ask patients to understand their mental health needs?
What questions should we ask patients to understand their mental health needs?
What questions should we ask patients to understand their mental health needs?
What questions should we ask patients to understand their mental health needs?
What AI models can we develop to enhance user experience?
What AI models can we develop to enhance user experience?
What AI models can we develop to enhance user experience?
What AI models can we develop to enhance user experience?




Brainstorming & Research
Ideating
I held brainstorming sessions with the AI and Clinician team to explore solutions for the self-paced mental health app.
I held brainstorming sessions with the AI and Clinician team to explore solutions for the self-paced mental health app.
I held brainstorming sessions with the AI and Clinician team to explore solutions for the self-paced mental health app.
I held brainstorming sessions with the AI and Clinician team to explore solutions for the self-paced mental health app.
User Interviews With Kids In Therapy
What do you enjoy most about your therapy sessions?
What apps do you use most? What do you like about them
What do you enjoy most about your therapy sessions?
What apps do you use most? What do you like about them
What do you enjoy most about your therapy sessions?
What apps do you use most? What do you like about them
What do you enjoy most about your therapy sessions?
What apps do you use most? What do you like about them
Competitve Analysis
Building on the answers from talking with kids and information gathered, I explored apps that promote learning and personal development through gamification.
Duolingo emerged as a strong example of this approach.
Building on the answers from talking with kids and information gathered, I explored apps that promote learning and personal development through gamification.
Duolingo emerged as a strong example of this approach.
Building on the answers from talking with kids and information gathered, I explored apps that promote learning and personal development through gamification.
Duolingo emerged as a strong example of this approach.
Building on the answers from talking with kids and information gathered, I explored apps that promote learning and personal development through gamification.
Duolingo emerged as a strong example of this approach.




Solution
UX
Breaks to provide encouragement
Different types of task to keep things interesting
Profile set up to understand background and get information
Breaks to provide encouragement
Different types of task to keep things interesting
Profile set up to understand background and get information
Breaks to provide encouragement
Different types of task to keep things interesting
Profile set up to understand background and get information
Breaks to provide encouragement
Different types of task to keep things interesting
Profile set up to understand background and get information
UI
Use of images, micro animation, gamification
One question per page
Use of illustrations/characters
Use of images, micro animation, gamification
One question per page
Use of illustrations/characters
Use of images, micro animation, gamification
One question per page
Use of illustrations/characters
Use of images, micro animation, gamification
One question per page
Use of illustrations/characters
The Solution
After engaging in long conversations with therapist to figure out how we can keep the information collection to the minimal, I designed-
A self paced self treatment plan with our AI Team tailored to each users personal need.
Playful journaling feature to keep track of kids mood and wellbeing.
A Virtual therapist in the form of an AI chatbot available all time.
After engaging in long conversations with therapist to figure out how we can keep the information collection to the minimal, I designed-
A self paced self treatment plan with our AI Team tailored to each users personal need.
Playful journaling feature to keep track of kids mood and wellbeing.
A Virtual therapist in the form of an AI chatbot available all time.
After engaging in long conversations with therapist to figure out how we can keep the information collection to the minimal, I designed-
A self paced self treatment plan with our AI Team tailored to each users personal need.
Playful journaling feature to keep track of kids mood and wellbeing.
A Virtual therapist in the form of an AI chatbot available all time.
After engaging in long conversations with therapist to figure out how we can keep the information collection to the minimal, I designed-
A self paced self treatment plan with our AI Team tailored to each users personal need.
Playful journaling feature to keep track of kids mood and wellbeing.
A Virtual therapist in the form of an AI chatbot available all time.












Result
The organization saw a significant boost in user engagement. With more sign-ups pulled in by the AI features, the company saw an increase in conversions to therapy mode as well.
3x increase in User Sign ups.
40% faster appointment scheduling for current users.
3x increase in User Sign ups.
40% faster appointment scheduling for current users.
3x increase in User Sign ups.
40% faster appointment scheduling for current users.
3x increase in User Sign ups.
40% faster appointment scheduling for current users.
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