New Way of Appointment Scheduling, Avoiding Long Signups.
New Way of Appointment Scheduling, Avoiding Long Signups.
Overview
A new streamlined way of getting therapist reccomendations and scheduling apoointments directly via the website, avoiding long forms and unnecessary signups to portals.
Deliverable
UX Research
UI Design
The Challenge
The company’s primary service is offering therapy sessions, yet the existing appointment scheduling flow was not user-friendly or efficient. The existing flow redirected users to a lengthy sign-up on our patient portal, requiring detailed information upfront.
Key Issues:
1. High Drop Rates
Many users abandoned the flow before completing their profile signup.
Many users abandoned the flow before completing their profile signup.
Many users abandoned the flow before completing their profile signup.
Many users abandoned the flow before completing their profile signup.
2. Time-Consuming
The process often took 20-25 minutes due to unnecessarily long and redundant fields.
The process often took 20-25 minutes due to unnecessarily long and redundant fields.
The process often took 20-25 minutes due to unnecessarily long and redundant fields.
The process often took 20-25 minutes due to unnecessarily long and redundant fields.
3. Lack of Guidance
Users received no clinician recommendations or assistance, making the process overwhelming.
Users received no clinician recommendations or assistance, making the process overwhelming.
Users received no clinician recommendations or assistance, making the process overwhelming.
Users received no clinician recommendations or assistance, making the process overwhelming.
Benchmarking
Little Otter Health stands out for its user-friendly scheduling experience, offering clear, step-by-step guidance and a quick web pop-up for seamless scheduling.
Little Otter Health stands out for its user-friendly scheduling experience, offering clear, step-by-step guidance and a quick web pop-up for seamless scheduling.
Little Otter Health stands out for its user-friendly scheduling experience, offering clear, step-by-step guidance and a quick web pop-up for seamless scheduling.
Little Otter Health stands out for its user-friendly scheduling experience, offering clear, step-by-step guidance and a quick web pop-up for seamless scheduling.
Thriveworks excels in its clinician-matching system, enabling users to filter by specific criteria, paired with an intuitive interface that simplifies scheduling with minimal steps
Thriveworks excels in its clinician-matching system, enabling users to filter by specific criteria, paired with an intuitive interface that simplifies scheduling with minimal steps
Thriveworks excels in its clinician-matching system, enabling users to filter by specific criteria, paired with an intuitive interface that simplifies scheduling with minimal steps
Thriveworks excels in its clinician-matching system, enabling users to filter by specific criteria, paired with an intuitive interface that simplifies scheduling with minimal steps
Observations
Observations
Observations
Observations
Clarity and Simplicity:
Users value clear instructions and minimal steps in scheduling.Personalization:
Incorporate matching systems according to user needsEfficiency:
Limiting redundant form fields to prevent drop-offs.
Clarity and Simplicity:
Users value clear instructions and minimal steps in scheduling.Personalization:
Incorporate matching systems according to user needsEfficiency:
Limiting redundant form fields to prevent drop-offs.
Clarity and Simplicity:
Users value clear instructions and minimal steps in scheduling.Personalization:
Incorporate matching systems according to user needsEfficiency:
Limiting redundant form fields to prevent drop-offs.
Clarity and Simplicity:
Users value clear instructions and minimal steps in scheduling.Personalization:
Incorporate matching systems according to user needsEfficiency:
Limiting redundant form fields to prevent drop-offs.
Key Takeaways & Solution
1. Essential Information Only:
Focused on collecting crucial details like the patient’s primary reason, their insurance details, clinician preferences, and basic background.
Focused on collecting crucial details like the patient’s primary reason, their insurance details, clinician preferences, and basic background.
Focused on collecting crucial details like the patient’s primary reason, their insurance details, clinician preferences, and basic background.
Focused on collecting crucial details like the patient’s primary reason, their insurance details, clinician preferences, and basic background.
2. AI Therapist Matching:
Developed an algorithm that suggests clinicians based on user inputs and updated clinician schedules to provide users with immediate options.
Developed an algorithm that suggests clinicians based on user inputs and updated clinician schedules to provide users with immediate options.
Developed an algorithm that suggests clinicians based on user inputs and updated clinician schedules to provide users with immediate options.
Developed an algorithm that suggests clinicians based on user inputs and updated clinician schedules to provide users with immediate options.
Solution
To address these pain points we designed a seamless, on-site appointment scheduling flow that allows users to book a session under 2 minutes using a pop-up interface.
To address these pain points we designed a seamless, on-site appointment scheduling flow that allows users to book a session under 2 minutes using a pop-up interface.
To address these pain points we designed a seamless, on-site appointment scheduling flow that allows users to book a session under 2 minutes using a pop-up interface.
To address these pain points we designed a seamless, on-site appointment scheduling flow that allows users to book a session under 2 minutes using a pop-up interface.
Result
The company saw a huge increase in revenue as new appointments/users increased by almost 40%
The project was a success as it solved the main issue of the organisation.
A by-product along with increased revenue was also discovered as alot of users were now able to navigated appointments booking on their own and didn't feel the need to reach out to the company's help centre, hence saving more money for the company!
The project was a success as it solved the main issue of the organisation.
A by-product along with increased revenue was also discovered as alot of users were now able to navigated appointments booking on their own and didn't feel the need to reach out to the company's help centre, hence saving more money for the company!
The project was a success as it solved the main issue of the organisation.
A by-product along with increased revenue was also discovered as alot of users were now able to navigated appointments booking on their own and didn't feel the need to reach out to the company's help centre, hence saving more money for the company!
The project was a success as it solved the main issue of the organisation.
A by-product along with increased revenue was also discovered as alot of users were now able to navigated appointments booking on their own and didn't feel the need to reach out to the company's help centre, hence saving more money for the company!
PORTFOLIO
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Brainstorming & Research
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Expanding User Base with AI Powered Mental Health Wellness App
Expanding User Base with AI Powered Mental Health Wellness App
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Brainstorming & Research
Expanding User Base with AI Powered Mental Health Wellness App
Expanding User Base with AI Powered Mental Health Wellness App
Expanding User Base with AI Powered Mental Health Wellness App
UI / UX Design
Mobile App
Web Portal
Solution
Brainstorming & Research
Expanding User Base with AI Powered Mental Health Wellness App
Expanding User Base with AI Powered Mental Health Wellness App
Expanding User Base with AI Powered Mental Health Wellness App
UI / UX Design
Mobile App
Web Portal
Solution
Brainstorming & Research
Company Brand Rewamp & Website Design
Company Brand Rewamp & Website Design
Company Brand Rewamp & Website Design
Branding & VIsual Identity
Logo Creation
Website Design
Website Structure
Research & Strategy
Company Brand Rewamp & Website Design
Company Brand Rewamp & Website Design
Company Brand Rewamp & Website Design
Branding & VIsual Identity
Logo Creation
Website Design
Website Structure
Research & Strategy
Company Brand Rewamp & Website Design
Company Brand Rewamp & Website Design
Company Brand Rewamp & Website Design
Branding & VIsual Identity
Logo Creation
Website Design
Website Structure
Research & Strategy
Company Brand Rewamp & Website Design
Company Brand Rewamp & Website Design
Company Brand Rewamp & Website Design
Branding & VIsual Identity
Logo Creation
Website Design
Website Structure
Research & Strategy
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